The story
The Seroussi space in AFI Cotroceni aims to offer a retail experience consistent with the brand’s values - elegance, simplicity and attention to detail. The design follows a clean geometry, with vertical and horizontal lines that organize the space and highlight the products. Walnut wood brings warmth and refinement, in contrast with the black metal structures that provide rigor and visual clarity. Carefully directed lighting highlights the texture of the materials and creates a sober but friendly atmosphere, specific to the Seroussi masculine universe – a balance between tradition and modernity.
Location – AFI Cotroceni, Bucharest
Surface – 160 mp
Year – 2025
Concept – Contemporary men’s boutique, created to express the modern elegance and refinement of the Seroussi brand
Design style – Modern and refined, with reinterpreted classical influences and a balanced atmosphere between business and casual
Materials – walnut wood, satin black metal, glass and premium textiles
Furniture – made to order, integrated into the modular display concept
Color range – warm tones of brown, beige, light gray and black accents
