The story
The Lee Cooper store in Plaza Romania combines the free spirit of denim with a clean and functional urban aesthetic. The design concept was built around the brand’s British identity, reinterpreted in a modern and accessible way. Directional lights, metal structures and warm wooden backgrounds highlight the products and create a coherent visual experience, in which the customer feels connected to the vibrant energy of the brand.
Localisation – Plaza Romania, Bucharest
Surface – 110 mp
Year – 2025
Concept – Urban retail space dedicated to the British brand Lee Cooper, which brings authentic denim style to the forefront in a young and dynamic atmosphere
Design style – Contemporary industrial, with urban accents and Brit-pop influences
Materials – natural wood, matte black metal, glass, mirrors and textured finishes
Furniture – custom-made, designed for modularity and efficient display
Color range – neutral tones of beige, gray and white, contrasted by Lee Cooper’s signature red
